Consumer Advocacy
Green on the Label, Gray in Practice: How to Spot Greenwashing in the Wellness Marketplace
The wellness industry has mastered the language of environmental responsibility without always practicing it. Phrases like 'clean,' 'natural,' and 'eco-conscious' appear on product labels across America's grocery aisles and online marketplaces, yet few carry any enforceable meaning. This analysis exposes the tactics brands use to mislead well-intentioned consumers — and equips you with the tools to see through them.